Many experts feel that the Hillary 1984 video marked a change in political campaigning. Now that voters have the ability to produce their own ads in support of their favorite candidate - or against politicians they oppose - many will.
Mr. de Vellis commented "This ad was not the first citizen ad, and it will not be the last. The game has changed."
http://www.macobserver.com/article/2007/03/22.3.shtml
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